Brand Analysis – Taxis G7 versus Uber

Taxis G7 are a French company which had been founded by the Earl Walewski a century ago as a transport service for “small rides”. Initially, they focused their attention for a local market: Paris. It represented already thousands of “local rides” within the city. They grew throughout decades as the leader of Parisian Taxicabs as much as becoming one of the major French companies with the State Support.

Few years before Uber had been founded, Travis Kranic (Uber Founder) went to Paris. The legend counts that Mr Kranic had the idea of Uber when he faced the lack of Taxis G7 taxicabs when it was the most needed even if he was ready to pay even more. The idea of Uber went out with the main idea of: available Uber drivers anywhere, anytime with a fluctuating price and a comfortable ride. Ironically, we could say that Uber was founded thanks to or because of Taxis G7 (and/or Parisian taxicabs) lack of service. Continue reading “Brand Analysis – Taxis G7 versus Uber”

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