Après avoir analysé les comportements des consommateurs de manière générale avec les Moments de Vérité (voir article sur les Moments of Truth) des acheteurs, nous allons analyser les comportements des e-consommateurs/e-Shoppers. Mieux cerner les us des consommateurs sur internet nous permet de concentrer l’attention sur les leviers adaptés aux usages des internautes.
Taxis G7 are a French company which had been founded by the Earl Walewski a century ago as a transport service for “small rides”. Initially, they focused their attention for a local market: Paris. It represented already thousands of “local rides” within the city. They grew throughout decades as the leader of Parisian Taxicabs as much as becoming one of the major French companies with the State Support.
Few years before Uber had been founded, Travis Kranic (Uber Founder) went to Paris. The legend counts that Mr Kranic had the idea of Uber when he faced the lack of Taxis G7 taxicabs when it was the most needed even if he was ready to pay even more. The idea of Uber went out with the main idea of: available Uber drivers anywhere, anytime with a fluctuating price and a comfortable ride. Ironically, we could say that Uber was founded thanks to or because of Taxis G7 (and/or Parisian taxicabs) lack of service. Continue reading “Brand Analysis – Taxis G7 versus Uber”
Recently, I have found a Student Challenge which puts you as a Consultant for a small company or a big firm. Your role is to get them quickly in this digital era with ease, creativity, efficiency, originality and most importantly with a realistic project.
As a team, Jump’IN, we had realised a project of an App called “3inter” -based on the 3D Printing industry- to compete among other teams from the world for this very interesting challenge.
Challenge details here.
This is what we have done for the challenge
I will keep you updated if we are qualified to further steps in the challenge.
Thanks for reading,