“Happiness + Satisfaction = Marketing Success” – Best Practices to run your business

The truth is that all of us attain the greatest success and happiness possible in this life whenever we use our native capacities to their greatest extent.” Smiley Blanton, speech pathologist.

This quote represents the whole idea of this article. Nowadays, more and more company are looking forward “happiness”, “satisfaction” because there is a whole trend arousing from nowhere. Why are we focusing our attention on those aspects? How do they impact on the business success and our profitability? All those questions can find the beginning of an answer in the following article.

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Who is the consumer of Today (2015) and the Customer of Tomorrow (2020)

Nowadays, companies in each and every sector are trying to better understand their customers. Customer Relationship Management (CRM), customer-centric management, contact-client are so many customer-based strategies. Throughout decades, we came from a “product-based management” to a “customer-based management”. We used to read books about how to increase the profit by having a better lean management, building a factory to produce more with lesser cost and lower price. Now, we have so many books treating about how to tackle the market by increasing the customer-experience, entertaining the community, sharing the values with your consumers, how to communicate directly to your target, etc.

So who are the customers of today, in 2015? And how would be the ones of Tomorrow, in 2020?  Continue reading “Who is the consumer of Today (2015) and the Customer of Tomorrow (2020)”

Brand Analysis – Taxis G7 versus Uber

Taxis G7 are a French company which had been founded by the Earl Walewski a century ago as a transport service for “small rides”. Initially, they focused their attention for a local market: Paris. It represented already thousands of “local rides” within the city. They grew throughout decades as the leader of Parisian Taxicabs as much as becoming one of the major French companies with the State Support.

Few years before Uber had been founded, Travis Kranic (Uber Founder) went to Paris. The legend counts that Mr Kranic had the idea of Uber when he faced the lack of Taxis G7 taxicabs when it was the most needed even if he was ready to pay even more. The idea of Uber went out with the main idea of: available Uber drivers anywhere, anytime with a fluctuating price and a comfortable ride. Ironically, we could say that Uber was founded thanks to or because of Taxis G7 (and/or Parisian taxicabs) lack of service. Continue reading “Brand Analysis – Taxis G7 versus Uber”

Le Leadership est-il réservé aux anglo-saxons ?

Le Leadership à l’américaine n’est plus un mythe pour les passionnés de management ou plus simplement ceux qui le pratiquent au jour le jour. Le management Bleu-Blanc-Rouge se pose sur la gestion optimale des connaissances avec un manager qui est un employé de la boîte avant tout. Nous avons différents styles de management, mais pourquoi n’adopterons-nous pas les différents styles de leadership de nos camarades britanniques ou surtout outre-atlantique?

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La MACRON-économie : un partiel sans bavures

Il m’était impossible de passer outre la sortie du Ministre de l’Economie, de l’Industrie et du Numérique actuel, j’ai nommé Emmanuel MACRON. Mon autre article patientera encore un peu, le temps de vous écrire sur ce débat télévisé fort intéressant qu’on pourrait résumer avec les mots de M. GATTEGNO “le gouvernement envoie son meilleur élève (à sa première soutenance)”. Voyons voir plus en détails comment s’en est sorti notre cher Ministre de l’Economie.

Continue reading “La MACRON-économie : un partiel sans bavures”